Portfolio

Artists, musicians, dancers, politicians, celebrities – we’ve brought them all together in some of the most memorable celebrations in the New York area. Check them out below.

BKLYN DESIGNS Scope of Work *  Created BKLYN DESIGNS brand to highlight Brooklyn-based furnishing designers *  Developed and managed all event logistics, including public relations and marketing campaign *  Established and selected advisory board and celebrity jury panel to raise caliber of featured designers *  Secured high proﬁle sponsorships resulting in unique promotions and partnerships	Atlantic Antic Scope of Work *  Transformed a typical New York City street fair into an authentic Brooklyn festival *  Increased magnitude of festival to feature 10 blocks of activities including 15 stages *  Secured and managed 800 local food, craft, and non-proﬁt vendors and merchants *  Worked with city agencies and precincts to acquire appropriate permits	Taking Fashion to the Streets Scope of Work *  Created event marketing campaign to draw fashion-savvy consumer to Time Warner Center during Fashion Week *  Introduced and managed media partnership between Time Warner Center and New York Magazine *  Developed, implemented, and moderated social media campaign that increased fan base by 40% throughout two-week period
ROOSEVELT L!VE Scope of Work *  Created summer series of entertainment programming for Roosevelt Island *  Repositioned Roosevelt Island as hip New York City neighborhood through rebranding and marketing efforts *  Secured diverse range of talent to round out 15-week festival lineup *  Secured appropriate media sponsors	Sky View Celebrates Scope of Work *  Conceptualized and produced programming to engage local community and spread awareness of new shopping center *  Produced ofﬁcial press launch and mall grand opening event *  Developed, implemented, and moderated marketing and social media campaign *  Outlined and managed media plan which included subway domination and local community advertising	Celebrating a Century Scope of Work *  Repositioned brand identity through creation and implementation of yearlong programming campaign *  Coordinated relevant and interesting events to engage new member demographic *  Increased membership by 50% throughout one-year period *  Secured sponsorships and managed public relations campaign

Lucky Shops Black Friday

On November 25th - the biggest shopping day of the year - Lucky partnered with Time Warner Center and MasterCard to bring together over 60,000 shopppers from around the world for exclusive deals, product samples, mini-makeovers, and tons of surprises! Plus, MasterCard offered a collection of shopping, culinary, sports, and entertainment experiences exclusively for MasterCard cardholders!

Hudson Yards Press Launch

November 1st marked the launch of Hudson Yards, a new center for commerce, culture, and community to be located on the West Side of Manhattan! Hundreds gathered for an exclusive press event where Mayor Bloomberg and Related Companies Chairman Stephen M. Ross announced Coach Inc. as the first major tenant. City Council Speaker Christine Quinn and Coach Chairman/CEO Lew Frankfort also shared a few words while attendees enjoyed delicious pastries and hot coffee on-site.

The 37th Annual Atlantic Antic

On October 2nd we took over Brooklyn for the most celebrated street festival in NYC! Atlantic Avenue (between Hicks St & 4th Ave) transformed into a sea of entertainment featuring food and merchandise from 500+ vendors and 100 local merchants, 10 live music stages, and 1 block for kids! Attendees shopped, danced, ate, and played at The Antic. Highlights from this year's Antic included: Carmelo the Science Fellow's Magician's Lab presented by AT&T, UNIQLO pop-up cubes, Yelp's "Pin the Jeans on the Hipster," and East River Ferry's Atlantic Antic Shuttle.