Our latest collection of
awe-inspiring events &
campaigns
Architects Of Brand Experiences
Whether we’re closing down a mile on a major New York City street or hosting a tasting event atop the Empire State Building, we are proud to call ourselves architects of brand experiences. It takes cutting-edge thinking, passion, grit and entrepreneurial ethos. We deliver.
BRAND LAUNCH
HIGHLIGHT: HUDSON YARDS
From the full-day VIP-studded groundbreaking ceremony to producing the high-profile launch of 10 Hudson Yards, Auster Agency introduced the newest arrival to the New York City skyline: Hudson Yards.
BRAND STRATEGY
HIGHLIGHT:
1 HOTEL BROOKLYN BRIDGE
This eco-luxe hotel, overlooking the iconic Brooklyn Bridge, was introduced to the community through Auster Agency’s curated weekend of eco-conscious programming in conjunction with Earth Day. Partnering with neighborhood organizations, Auster Agency created and produced a marketplace of ultra-local vendors, discussions on sustainability, skyline meditation, and a finale concert in 1 Hotel’s backyard, Brooklyn Bridge Park.
BRAND ACTIVATION
HIGHLIGHT: MASTERCARD PRICELESS EXPERIENCES
Auster Agency joined forces with the executive chefs and sommeliers of The Restaurant and Bar Collection at The Shops at Columbus Circle, including Porterhouse and Masa, to craft an evening of culinary exclusives. Featuring signature cocktails prepared by expert mixologists and live music from Jazz at Lincoln Center, this was an only in New York feast for the senses!
PROGRAMMING
HIGHLIGHT: DOMINO PARK
Auster Agency introduced the Brooklyn Waterfront’s new 6-acre park to the community by producing a full day and evening of activations, drawing crowds from all five boroughs and beyond. The acclaimed STREB Extreme Action Company delighted and astonished over 10,000 people with their signature stunts and pop-action choreography. The day also featured an array of local food trucks, including a pop-up by Michelin-star-winning chef Missy Robbins – all surrounded by million-dollar views of Manhattan.
EVENT PRODUCTION
HIGHLIGHT: ATLANTIC ANTIC
With the renaissance of Brooklyn, an outdated street festival needed a fresh perspective to reflect the growth of the changing neighborhood. Auster Agency revitalized the festival programming with dynamic partnerships and influential sponsors, which in turn secured over 800 local food, craft and non-profit vendors, resulting in over one million attendees, and millions of dollars in revenue.
PARTNERSHIPS
HIGHLIGHT: BKLYN DESIGNS
Auster Agency conceptualized, designed, and executed BKLYN DESIGNS, a premier annual design showcase of the newest furnishing designers the neighborhood had to offer. For 10 years, Auster secured the juried panel of industry professionals and high-profile sponsorships, including West Elm, ABC Carpet & Home, Pratt Institute, and New York Magazine.
DIGITAL MARKETING & ADVERTISING
HIGHLIGHT: BRONX TERMINAL MARKET
Auster Agency strategically planned and placed media across the tri-state area, utilizing a range of digital and mobile advertising, including radio, subway and out-of-home geo-targeting. By expanding its digital presence, Bronx Terminal Market reached new target audiences, ultimately increasing traffic acquisition and retention.
