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Our latest collection of
awe-inspiring events &
campaigns

Architects Of Brand Experiences

Whether we’re closing down a mile on a major New York City street or hosting a tasting event atop the Empire State Building, we are proud to call ourselves architects of brand experiences. It takes cutting-edge thinking, passion, grit and entrepreneurial ethos. We deliver.

BRAND LAUNCH

HIGHLIGHT: HUDSON YARDS

From the full-day VIP-studded groundbreaking ceremony to producing the high-profile launch of 10 Hudson Yards, Auster Agency introduced the newest arrival to the New York City skyline: Hudson Yards.

BRAND STRATEGY

HIGHLIGHT:
1 HOTEL BROOKLYN BRIDGE

This eco-luxe hotel, overlooking the iconic Brooklyn Bridge, was introduced to the community through Auster Agency’s curated weekend of eco-conscious programming in conjunction with Earth Day. Partnering with neighborhood organizations, Auster Agency created and produced a marketplace of ultra-local vendors, discussions on sustainability, skyline meditation, and a finale concert in 1 Hotel’s backyard, Brooklyn Bridge Park.

PROGRAMMING

HIGHLIGHT: DOMINO PARK

Auster Agency introduced the Brooklyn Waterfront’s new 6-acre park to the community by producing a full day and evening of activations, drawing crowds from all five boroughs and beyond. The acclaimed STREB Extreme Action Company delighted and astonished over 10,000 people with their signature stunts and pop-action choreography. The day also featured an array of local food trucks, including a pop-up by Michelin-star-winning chef Missy Robbins – all surrounded by million-dollar views of Manhattan.

PROGRAMMING

HIGHLIGHT: THE SHOPS AT COLUMBUS CIRCLE

Auster Agency goes beyond the ordinary to produce immersive events that enhance and elevate the shopping experience. For a 3-month 360 Wellness series, Auster generated weekly pop-up activations, everything from beauty demos to public fitness classes with top NYC influencers. Auster Agency understands the value of building true connections through personalized experiences.

PARTNERSHIPS

HIGHLIGHT: BKLYN DESIGNS

Auster Agency conceptualized, designed, and executed BKLYN DESIGNS, a premier annual design showcase of the newest furnishing designers the neighborhood had to offer. For 10 years, Auster secured the juried panel of industry professionals and high-profile sponsorships, including West Elm, ABC Carpet & Home, Pratt Institute, and New York Magazine.

BRAND ACTIVATION

HIGHLIGHT: BLUE POINT BREWERY

How do you capture the limited attention and time of New York City urban diners? Auster Agency and Blue Point Brewery teamed up to showcase the best of the brand and expand target audiences with intimate outdoor dinners that paired Blue Point beers with dishes conceived by New York’s top chefs.

Each event was set in a different location. In the Hamptons, we set the dinner in a private field, guests were secluded from the city, yet close to one another … and the beer. On Governors Island, we invited guests to enjoy an intimate 5-course dinner with a portion of the proceeds benefiting the Billion Oyster Project – linking the journey, the dinner and location, to the collective good.