Our latest collection of
awe-inspiring events &
campaigns
Architects Of Brand Experiences
Whether we’re closing down a mile on a major New York City street or hosting a tasting event atop the Empire State Building, we are proud to call ourselves architects of brand experiences. It takes cutting-edge thinking, passion, grit and entrepreneurial ethos. We deliver.
BRAND LAUNCH
HIGHLIGHT: HUDSON YARDS
Groundbreaking launch of the trailblazing new neighborhood – Hudson Yards New York.
Related Companies called on Auster Agency to plan and produce the major new arrival to the New York City skyline: Hudson Yards. Over 200 members of the press, VIPs and partners attended this high profile groundbreaking ceremony to kick off this one-of-a-kind development. To usher the first corporate tenant, Coach, into Hudson Yard’s new global headquarters, Auster Agency executed a high-profile celebration for the luxury brand.
BRAND STRATEGY
HIGHLIGHT:
1 HOTEL BROOKLYN BRIDGE
Auster Agency worked hand-in-hand with this eco-luxe hotel, situated just south of the iconic Brooklyn Bridge, to introduce the community to the new brand in conjunction with Earth Day.
Auster Agency’s collaboration with 1 Hotel for a weekend of Earth Day celebrations not only built brand awareness but also ensured local love and appreciation. The event included curated extensive eco-conscious programming with leading neighborhood organizations, local vendor marketplace, sustainability panel discussions, personal astrology readings, skyline meditation and wrapped with a spectacular finale concert.
BRAND ACTIVATION
HIGHLIGHT: MASTERCARD PRICELESS EXPERIENCES
Capitalizing on Mastercard’s already well-established marketing campaign, Auster Agency crafted exclusive experiences at this shopping and dining mecca, offering cardholders a series of memorable culinary events and options that go hand-in-hand with “priceless.”
To bring the MasterCard Priceless experience to life, Auster Agency produced an unforgettable evening of specialty dishes and libations with the executive chefs and sommeliers of The Restaurant and Bar Collection at The Shops at Columbus Circle. The evening opened with signature crafted cocktails prepared by the expert mixologists and featured live music from Jazz at the Lincoln Center. A true New York feast for the senses!
HIGHLIGHT: DOMINO PARK
To introduce this celebrated new park, Auster Agency produced a full day of family-friendly activations, garnering rave reviews in both its home base of Brooklyn and drawing in crowds from all parts of the five boroughs and beyond.
For the citywide launch of the new six-acre Domino Park, a historic conversion of tue shuttered sugar factory now tuned highly designed park with a quarter mile of East River waterfront, Auster Agency conceptualized, programmed and produced a full day and evening of community and family-friendly activation. Programming included yoga with Sky Ting and live performances from Balmir Latin Dance Studio. Capitalizing on the energy of the day and the desire to welcome community members old and young, Auster also engaged STREB Extreme Action Company to delight and astonish the crowds of upwards of 10,000 people with stunts and “pop action” choreography. Food truck coordination and a pop-up from Michelin-star awarded chef Missy Robbins rounded out a delicious day complete with million dollar views of Manhattan.
PROGRAMMING
HIGHLIGHT: ATLANTIC ANTIC
Revitalization of NYC’s largest street festival, one mile in the center of downtown Brooklyn.
With the renaissance of Brookyln, an outdated street festival needed a fresh perspective to reflect the growth of the changing neighborhood. Auster Agency revitalized the festival programming with dynamic partnerships and influential sponsors, securing over 800 local food, craft and non-profit vendors, which resulted in over one million attendees, and millions in revenue.
EVENT PRODUCTION
PARTNERSHIPS
HIGHLIGHT: BKLYN DESIGNS
Development and launch of BKLYN DESIGNS brand.
Auster Agency conceptualized, designed and executed BKLYN DESIGNS, an annual premier design event showcasing the newest furnishing designers the neighborhood had to offer. For 10 years, we were responsible for gathering a juried panel of industry professionals while simultaneously securing high-profile sponsorships including West Elm, ABC Carpet & Home, Pratt Institute and New York Magazine, resulting in invaluable promotions and event partnerships and transforming Brooklyn into the hub of creatives now internationally renowned.
HIGHLIGHT: BRONX TERMINAL MARKET
Strategically planning and placing media across the tri-state area.
To achieve campaign goals and reach new target audiences, Auster Agency strategically placed a range of digital and mobile advertisements with geo-targeting including radio, subway and out of home advertising.
