Our latest collection of
awe-inspiring events &
campaigns
Architects Of Brand Experiences
Whether we’re closing down a mile on a major New York City street or hosting a tasting event atop the Empire State Building, we are proud to call ourselves architects of brand experiences. It takes cutting-edge thinking, passion, grit and entrepreneurial ethos. We deliver.
BRAND LAUNCH
HIGHLIGHT: HUDSON YARDS
From the full-day VIP-studded groundbreaking ceremony to producing the high-profile launch of 10 Hudson Yards, Auster Agency introduced the newest arrival to the New York City skyline: Hudson Yards.
BRAND STRATEGY
HIGHLIGHT:
1 HOTEL BROOKLYN BRIDGE
This eco-luxe hotel, overlooking the iconic Brooklyn Bridge, was introduced to the community through Auster Agency’s curated weekend of eco-conscious programming in conjunction with Earth Day. Partnering with neighborhood organizations, Auster Agency created and produced a marketplace of ultra-local vendors, discussions on sustainability, skyline meditation, and a finale concert in 1 Hotel’s backyard, Brooklyn Bridge Park.
BRAND ACTIVATION
HIGHLIGHT: MASTERCARD PRICELESS EXPERIENCES
Auster Agency joined forces with the executive chefs and sommeliers of The Restaurant and Bar Collection at The Shops at Columbus Circle, including Porterhouse and Masa, to craft an evening of culinary exclusives. Featuring signature cocktails prepared by expert mixologists and live music from Jazz at Lincoln Center, this was an only in New York feast for the senses!
PROGRAMMING
HIGHLIGHT: DOMINO PARK
Auster Agency introduced the Brooklyn Waterfront’s new 6-acre park to the community by producing a full day and evening of activations, drawing crowds from all five boroughs and beyond. The acclaimed STREB Extreme Action Company delighted and astonished over 10,000 people with their signature stunts and pop-action choreography. The day also featured an array of local food trucks, including a pop-up by Michelin-star-winning chef Missy Robbins – all surrounded by million-dollar views of Manhattan.
PROGRAMMING
HIGHLIGHT: THE SHOPS AT COLUMBUS CIRCLE
Auster Agency goes beyond the ordinary to produce immersive events that enhance and elevate the shopping experience. For a 3-month 360 Wellness series, Auster generated weekly pop-up activations, everything from beauty demos to public fitness classes with top NYC influencers. Auster Agency understands the value of building true connections through personalized experiences.
PARTNERSHIPS
HIGHLIGHT: BKLYN DESIGNS
Auster Agency conceptualized, designed, and executed BKLYN DESIGNS, a premier annual design showcase of the newest furnishing designers the neighborhood had to offer. For 10 years, Auster secured the juried panel of industry professionals and high-profile sponsorships, including West Elm, ABC Carpet & Home, Pratt Institute, and New York Magazine.
EVENT PRODUCTION
HIGHLIGHT: ATLANTIC TERMINAL
Community is an integral part of building your brand story. By engaging local artists, organizations and retailers, we unite art, culture, and commerce in ways that meaningfully connect people to brands. For HarvestFest, we transformed a concrete public plaza into a giant family-friendly pumpkin patch, installed a larger-than-life coloring book and unveiled a permanent community mural in partnership with a local arts organization.
BRAND ACTIVATION
HIGHLIGHT: BLUE POINT BREWERY
How do you capture the limited attention and time of New York City urban diners? Auster Agency and Blue Point Brewery teamed up to showcase the best of the brand and expand target audiences with intimate outdoor dinners that paired Blue Point beers with dishes conceived by New York’s top chefs.
Each event was set in a different location. In the Hamptons, we set the dinner in a private field, guests were secluded from the city, yet close to one another … and the beer. On Governors Island, we invited guests to enjoy an intimate 5-course dinner with a portion of the proceeds benefiting the Billion Oyster Project – linking the journey, the dinner and location, to the collective good.
