We launched the Bring Back Brooklyn Fund to help give small businesses the lifeline they need to stay open. To drive empath and donations, it was critical to communicate the gravity of the situation through an empowered video story that highlighted their challenges. Key elements of this multifaceted social impact campaign included crowdfunding platform, communication strategy, video story, community outreach, public relations and social media marketing.
Detroit’s unique culture, distinctive architecture and urban renewal efforts increasingly attracts a population of young professionals. Artists, designers, and entrepreneurs that are taking advantage of low real estate prices. To successfully launch this new progressive community – a $100M neighborhood development project, Auster created the brand strategy, visual identity, website, sales materials, & social media for this new vibrant community.
Sitting along the Brooklyn waterfront neighborhood of Dumbo with views of the New York Harbor and cityscape, in a historic building — Empire Stores has it all. A modern urban marketplace with well-curated retail shops and Time Out New York market, Empire Stores was looking for a more consistent, vibrant flow of traffic throughout all of its spaces. With a February launch, Auster created an #EmpireLove art installation that drove traffic and offered visitors fresh new ways to experience this dynamic architectural wonder.
Auster introduced Domino Park, the newest Waterfront’s 6-acre park to the community by producing a full day into the evening activations. The acclaimed STREB Extreme Action Company delighted over 10,000 people with their signature stunts and pop-action choreography. The day also featured an array of local food trucks, including a pop-up by Michelin-star-winning chef Missy Robbins. The event drew crowds from all across the tri-state area, all surrounded by million-dollar views of Manhattan.
This eco-luxe hotel, overlooking the iconic Brooklyn Bridge, was introduced to the community through Auster curated weekend of eco-conscious programming in conjunction with Earth Day. Partnering with neighborhood organizations, Auster created and produced a marketplace of ultra-local vendors, discussions on sustainability, skyline meditation, and a finale concert in 1 Hotel’s backyard, Brooklyn Bridge Park.
Auster conceptualized, designed, and executed BKLYN DESIGNS, a premier annual furnishing design showcase of the newest designers Brooklyn had to offer. Auster secured the juried panel of industry professionals, high-profile sponsorships and panel talks, including West Elm, ABC Carpet & Home, Pratt Institute, and New York Magazine.
Auster Agency and Blue Point Brewery teamed up to showcase the best of the brand and expand target audiences with intimate outdoor dinners that paired Blue Point beers with dishes conceived by New York’s top chefs. Each event was set in a different location. In the Hamptons, we set the dinner in a private field, guests were secluded from the city, yet close to one another. On Governors Island, we invited guests to enjoy an intimate 5-course dinner with a portion of the proceeds benefiting the Billion Oyster Project – linking the journey, the dinner and location, to the collective good.