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Awe-Inspiring Campaigns

Campaigns

WE LIVE AT THE INTERSECTION OF

CULTURE + COMMUNITY + COMMERCE

EXPERIENTIAL STRATEGY
BRAND + PROGRAM LAUNCH
The Shops & Restaurants at Hudson Yards
Related Companies

NYC IS BACK
In concert with the reopening of New York City, Auster created a free, multidisciplinary arts and cultural programming series, Happening Now at Hudson Yards. By building collaborative partnerships with local makers, artists, and performers, Auster drew audiences to New York’s newest neighborhood.

Auster concepted and branded five dynamic spaces within this one million square foot shopping center to create a more intimate and immersive experience, elevating foot traffic back to pre-pandemic levels.

BRAND DEVELOPMENT
+ CITYWIDE PROGRAM LAUNCH
NYC Small Business Resource Network
Partnership for NYC

SMALL BUSINESS IS
EVERYONE'S BUSINESS
Launched in response to the COVID-19 crisis, Auster collaborated with the Partnership for New York City, the Peter G. Peterson Foundation, and the NYC Economic Development Corporation to develop a citywide initiative to assist NYC's 230,000+ small business owners during the 2020 economic downturn.

NEIGHBORHOOD IDENTITY +COMMUNITY LAUNCH
Midtown West, Detroit
Procida Companies

MOTOR CITY MAKEOVER
Detroit’s unique culture and distinctive architecture makes it increasingly attractive to a population of young professionals. To successfully launch a $100M neighborhood development project, Auster created a new vibrant community through brand strategy, visual identity, website, sales materials, and social media.

BRAND DEVELOPMENT + SOCIAL IMPACT FUNDRAISING CAMPAIGN
Bring Back Brooklyn
Brooklyn Chamber of Commerce

BRINGING BKLYN
BUSINESS BACK
Auster launched the Bring Back Brooklyn Fund to help give small businesses the lifeline they need to stay open. Key elements of this multifaceted social impact campaign included crowdfunding platform, communication strategy, video storytelling, community outreach, public relations, and social media marketing.

CULTURAL ENGAGEMENT + INSTAGRAMMABLE MOMENTS
#EmpireLove Public Art Installation
Empire Stores

HASHTAG LOVE
A modern urban marketplace situated on the Brooklyn waterfront neighborhood of Dumbo, Empire Stores hired Auster to create a more vibrant flow of traffic throughout its spaces. With a February launch, the #EmpireLove art installation increased foot traffic, offering visitors fresh new ways to experience this dynamic architectural wonder.