BRAND + PROGRAM LAUNCH
The Shops & Restaurants at Hudson Yards
NYC IS BACK
In concert with the reopening of New York City, Auster created a free, multidisciplinary arts and cultural programming series, Happening Now at Hudson Yards. By building collaborative partnerships with local makers, artists, and performers, Auster drew audiences to New York’s newest neighborhood.
Auster concepted and branded five dynamic spaces within this one million square foot shopping center to create a more intimate and immersive experience, elevating foot traffic back to pre-pandemic levels.