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Campaigns
WE LIVE AT THE INTERSECTION OF
CULTURE + COMMUNITY + COMMERCE
WASHINGTON DC
BRAND DEVELOPMENT + PROGRAMMING
Pennsylvania Avenue
HR&A Advisors + National Planning Commission
REIMAGINING PENNSYLVANIA AVENUE
Auster led Branding and Programming to revitalize Washington DC's uniquely American streetscape and elevate it's positioning as global destination while honoring its iconic legacy.
An Events Calendar was developed to encompass weekly, monthly and annual community events and large-scale spectacles. In order to build the brand's mission, Auster conducted focus groups and interviews with key stakeholders to learn about the current event landscape of Washington D.C.
DETROIT
IDEATE PUBLIC PROGRAMMING
Michigan Central Station
HR&A Advisors
INNOVATION HUB
Consulted on a 1.2 million square foot restoration project in the center of Detroit focused on cutting-edge technology, local arts, and culture hub. Auster consulted on building out the on-the-ground strategy introducing the station as a fabric of the neighborhood, a must-see destination that welcomes visitors from Detroit, the region, and around the world to experience the commercial space as a centerpiece for the future of mobility- inclusive of retail, restaurants, and hospitality within Detroit’s Central Station.
BROOKLYN
URBAN PARK LAUNCH +
COMMUNITY ACTIVATION
Domino Park
Two Trees
LET'S PLAY!
Auster produced a full day of activations, introducing Domino Park as the newest Waterfront’s 6-acre public space. The event drew crowds from all across the tri-state area, all surrounded by million-dollar views of Manhattan.
NEW YORK CITY
SOCIAL IMPACT +
COMMUNITY ACTIVATION
Dinner in a Field
Blue Point Brewery
BREW WITH A VIEW
Auster showcased the best of Blue Point Brewery with intimate outdoor dinners that paired Blue Point beers with dishes conceived by New York’s top chefs. Each event was set in a different location.
WASHINGTON DC
EVENT DEVELOPMENT + LAUNCH
Pennsylvania Avenue
A250 on PENN Collaborative
JULY 4TH SPECTACULAR ON PENN AVE
In partnership with Downtown DC, Events DC and the National Capital Planning Commission (collectively known as A250), Auster co-created the vision and programming for a 2-day weekend celebration of the 250th anniversary of the signing of the Declaration of Independence in 2026.
A250 will be partnering with top players in DC and nationally to transform Pennsylvania Avenue into the centerpiece of the nation's milestone celebration, showcasing the very best of American culture and creative spirit.
BROOKLYN
LUXURY HOTEL LAUNCH +
COMMUNITY ACTIVATION
1 Hotel Brooklyn Bridge
Starwood Capital
SLUMBER PARTY
Overlooking the iconic NYC skyline, Auster curated an Earth Day weekend of eco-conscious programming with a finale concert in 1 Hotel’s Backyard, Brooklyn Bridge Park.
Read about it >
NEW YORK CITY
BRAND DEVELOPMENT
+ CITYWIDE PROGRAM LAUNCH
NYC Small Business Resource Network
Partnership for NYC
SMALL BUSINESS +
BIG IMPACT
Auster collaborated with the the city's 5 boroughs' Chamber of Commerce, Partnership for New York City, the Peter G. Peterson Foundation, and the NYC Economic Development Corporation to develop a citywide initiative to assist NYC's 230,000+ small business owners during the 2020 economic downturn.
DETROIT
NEIGHBORHOOD IDENTITY +COMMUNITY LAUNCH
Midtown West
Procida Companies
MOTOR CITY MAKEOVER
Detroit’s unique culture and distinctive architecture makes it increasingly attractive to a population of young professionals. To successfully launch a $100M neighborhood development project, Auster created a new vibrant community through brand strategy, visual identity, website, sales materials, and social media.
BROOKLYN
BRAND DEVELOPMENT &
RETAIL LAUNCH
Brooklyn Made Store
Brooklyn Chamber of Commerce
THE FIRST OF IT'S KIND
Consulted on developing the brand, full funnel marketing strategy, and launch of the Brooklyn Made Store in Industry City in partnership with the Brooklyn Chamber of Commerce. Auster helped identify and promote designers, makers, and entrepreneurs, mostly from communities of color, who embody the essence of what it means to be from Brooklyn, as represented through their unique products.
The project was sponsored by Well Fargo and reflected the intricacies of a borough that has been shaped and reshaped by the ever-changing flow of different populations and cultures that have found their way to Brooklyn for over three hundred years.
NEW YORK CITY
LUXURY RETAIL PROGRAMMING
The Shops at Columbus Circle
Related Companies
LOOK GOOD + FEEL GOOD
In partnership with the Central Park Conservatory, Auster transformed the corporate retail space into a prime destination worthy of belonging in the heart of New York City.
Auster transformed this shopping space into a destination for elevated shopping and on-trend immersive programming that included wellness activations, food, art, music, and the exploration of culture.
BROOKLYN
BRAND DEVELOPMENT + SOCIAL IMPACT FUNDRAISING CAMPAIGN
Bring Back Brooklyn
Brooklyn Chamber of Commerce
BRINGING BKLYN
BUSINESS BACK
Auster launched the Bring Back Brooklyn Fund to help give small businesses the lifeline they need to stay open. Key elements of this multifaceted social impact campaign included crowdfunding platform, communication strategy, video storytelling, community outreach, public relations, and social media marketing.
BROOKLYN
CULTURAL ENGAGEMENT + INSTAGRAMMABLE MOMENTS
#EmpireLove Public Art Installation
Empire Stores
PUBLIC ART + EXPLORATION IN THE HEART OF BROOKLYN
A modern urban marketplace situated on the Brooklyn waterfront neighborhood of Dumbo, Empire Stores hired Auster to create a more vibrant flow of traffic throughout its spaces. With a February launch, the #EmpireLove art installation increased foot traffic, offering visitors fresh new ways to experience this dynamic architectural wonder.
BROOKLYN
BRAND DEVELOPMENT +
STRATEGIC PARTNERSHIPS
BKLYN Designs
Brooklyn Chamber of Commerce
BROOKLYN MAKERS
Auster conceptualized, designed, and executed BKLYN Designs, a premier furnishing design showcase of the newest designers in Brooklyn. Auster secured the juried panel of industry professionals, high-profile sponsorships and panel talks
NEW YORK CITY
BRAND & EVENT REFRESH
2023 REBNY Annual
REBNY
THE BUZZ IS BACK
Consulted on the REBNY annual historic real estate networking event – bringing together over 1,000 top developers, brokers, and major public officials to connect, exchange insights, and celebrate New York. Auster rebranded, relaunched, and reintroduced the gala to its constituents by elevating the brand, spearheading the logistics, and crafting a multi-dimensional experience at the Glass Houses.
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