360° BRAND DEVELOPMENT
+ CITYWIDE PROGRAM LAUNCH

NYC Small Business
Resource Network

Partnership for NYC

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Launched in response to the COVID-19 crisis, Auster collaborated with the Partnership for New York City, the Peter G. Peterson Foundation, and the NYC Economic Development Corporation to develop a citywide initiative to assist NYC's 230,000+ small business owners during the 2020 economic downturn.

NEIGHBORHOOD IDENTITY +COMMUNITY LAUNCH

Midtown West, Detroit

Procida Companies

Detroit’s unique culture and distinctive architecture makes it increasingly attractive to a population of young professionals. To successfully launch a $100M neighborhood development project, Auster created a new vibrant community through brand strategy, visual identity, website, sales materials, and social media.

360° BRAND DEVELOPMENT +

SOCIAL IMPACT FUNDRAISING CAMPAIGN

Bring Back Brooklyn

Brooklyn Chamber of Commerce

Auster launched the Bring Back Brooklyn Fund to help give small businesses the lifeline they need to stay open. Key elements of this multifaceted social impact campaign included crowdfunding platform, communication strategy, video storytelling, community outreach, public relations, and social media marketing.

CULTURAL ENGAGEMENT + INSTAGRAMMABLE MOMENTS

#EmpireLove Public Art Installation Empire Stores

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A modern urban marketplace situated on the Brooklyn waterfront neighborhood of Dumbo,  Empire Stores hired Auster to create a more vibrant flow of traffic throughout its spaces. With a February launch, the #EmpireLove art installation increased foot traffic, offering visitors fresh new ways to experience this dynamic architectural wonder.

RETAIL GROUNDBREAKING +
PROGRAMMING LAUNCH

10 Hudson Yards

Related Companies

 

From the full-day VIP-studded groundbreaking ceremony to producing the high-profile launch of 10 Hudson Yards, Auster Agency introduced the newest arrival to the New York City skyline: Hudson Yards.

URBAN PARK LAUNCH +

COMMUNITY ACTIVATION

Domino Park

Two Trees

Auster produced a full day of activations, introducing Domino Park as the newest Waterfront’s 6-acre public space. The event drew crowds from all across the tri-state area, all surrounded by million-dollar views of Manhattan.

LUXURY RETAIL PROGRAMMING

The Shops at Columbus Circle

Related Companies

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​Located In the heart of New York City, we elevated the shopping experience through ongoing immersive, on-trend programming. Auster transformed this shopping space into a destination for wellness, food, art, music, and the exploration of culture.

LUXURY HOTEL LAUNCH +
360° COMMUNITY ACTIVATION

1 Hotel Brooklyn Bridge

Starwood Capital

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Overlooking the iconic NYC skyline, Auster curated an Earth Day weekend of eco-conscious programming with a finale concert in 1 Hotel’s Backyard, Brooklyn Bridge Park.

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360° BRAND DEVELOPMENT +
STRATEGIC PARTNERSHIPS

BKLYN Designs

Brooklyn Chamber of Commerce

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Auster conceptualized, designed, and executed BKLYN Designs, a premier furnishing design showcase of the newest designers in Brooklyn. Auster secured the juried panel of industry professionals, high-profile sponsorships and panel talks

SOCIAL IMPACT +COMMUNITY ACTIVATION

Dinner in a Field

Blue Point Brewery

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Auster showcased the best of Blue Point Brewery with intimate outdoor dinners that paired Blue Point beers with dishes conceived by New York’s top chefs. Each event was set in a different location.