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Campaigns
WE LIVE AT THE INTERSECTION OF
CULTURE + COMMUNITY + COMMERCE
IDEATE PUBLIC PROGRAMMING
Michigan Central Station
HR&A Advisors
INNOVATION HUB
Consulted on a 1.2 million square foot restoration project in the center of Detroit focused on cutting-edge technology, local arts, and culture hub. Auster consulted on building out the on-the-ground strategy introducing the station as a fabric of the neighborhood, a must-see destination that welcomes visitors from Detroit, the region, and around the world to experience the commercial space as a centerpiece for the future of mobility- inclusive of retail, restaurants, and hospitality within Detroit’s Central Station.
BRAND DEVELOPMENT &
RETAIL LAUNCH
Brooklyn Made Store
Brooklyn Chamber of Commerce
THE FIRST OF IT'S KIND
Consulted on developing the brand, full funnel marketing strategy, and launch of the Brooklyn Made Store in Industry City in partnership with the Brooklyn Chamber of Commerce. Auster helped identify and promote designers, makers, and entrepreneurs, mostly from communities of color, who embody the essence of what it means to be from Brooklyn, as represented through their unique products.
The project was sponsored by Well Fargo and reflected the intricacies of a borough that has been shaped and reshaped by the ever-changing flow of different populations and cultures that have found their way to Brooklyn for over three hundred years.
BRAND & EVENT REFRESH
2023 REBNY Annual
REBNY
THE BUZZ IS BACK
Consulted on the REBNY annual historic real estate networking event – bringing together over 1,000 top developers, brokers, and major public officials to connect, exchange insights, and celebrate New York. Auster rebranded, relaunched, and reintroduced the gala to its constituents by elevating the brand, spearheading the logistics, and crafting a multi-dimensional experience at the Glass Houses.
EXPERIENTIAL STRATEGY
BRAND + PROGRAM LAUNCH
The Shops & Restaurants at Hudson Yards
Related Companies
NYC IS BACK
In concert with the reopening of New York City, Auster created a free, multidisciplinary arts and cultural programming series, Happening Now at Hudson Yards. By building collaborative partnerships with local makers, artists, and performers, Auster drew audiences to New York’s newest neighborhood.
Auster concepted and branded five dynamic spaces within this one million square foot shopping center to create a more intimate and immersive experience, elevating foot traffic back to pre-pandemic levels.
BRAND DEVELOPMENT
+ CITYWIDE PROGRAM LAUNCH
NYC Small Business Resource Network
Partnership for NYC
SMALL BUSINESS IS
EVERYONE'S BUSINESS
Launched in response to the COVID-19 crisis, Auster collaborated with the Partnership for New York City, the Peter G. Peterson Foundation, and the NYC Economic Development Corporation to develop a citywide initiative to assist NYC's 230,000+ small business owners during the 2020 economic downturn.
NEIGHBORHOOD IDENTITY +COMMUNITY LAUNCH
Midtown West, Detroit
Procida Companies
MOTOR CITY MAKEOVER
Detroit’s unique culture and distinctive architecture makes it increasingly attractive to a population of young professionals. To successfully launch a $100M neighborhood development project, Auster created a new vibrant community through brand strategy, visual identity, website, sales materials, and social media.
BRAND DEVELOPMENT + SOCIAL IMPACT FUNDRAISING CAMPAIGN
Bring Back Brooklyn
Brooklyn Chamber of Commerce
BRINGING BKLYN
BUSINESS BACK
Auster launched the Bring Back Brooklyn Fund to help give small businesses the lifeline they need to stay open. Key elements of this multifaceted social impact campaign included crowdfunding platform, communication strategy, video storytelling, community outreach, public relations, and social media marketing.
CULTURAL ENGAGEMENT + INSTAGRAMMABLE MOMENTS
#EmpireLove Public Art Installation
Empire Stores
HASHTAG LOVE
A modern urban marketplace situated on the Brooklyn waterfront neighborhood of Dumbo, Empire Stores hired Auster to create a more vibrant flow of traffic throughout its spaces. With a February launch, the #EmpireLove art installation increased foot traffic, offering visitors fresh new ways to experience this dynamic architectural wonder.
URBAN PARK LAUNCH +
COMMUNITY ACTIVATION
Domino Park
Two Trees
LET'S PLAY!
Auster produced a full day of activations, introducing Domino Park as the newest Waterfront’s 6-acre public space. The event drew crowds from all across the tri-state area, all surrounded by million-dollar views of Manhattan.
LUXURY RETAIL PROGRAMMING
The Shops at Columbus Circle
Related Companies
FEEL GOOD, LOOK GOOD
Located In the heart of New York City, we elevated the shopping experience through ongoing immersive, on-trend programming. Auster transformed this shopping space into a destination for wellness, food, art, music, and the exploration of culture.
LUXURY HOTEL LAUNCH +
COMMUNITY ACTIVATION
1 Hotel Brooklyn Bridge
Starwood Capital
SLUMBER PARTY
Overlooking the iconic NYC skyline, Auster curated an Earth Day weekend of eco-conscious programming with a finale concert in 1 Hotel’s Backyard, Brooklyn Bridge Park.
Read about it >
BRAND DEVELOPMENT +
STRATEGIC PARTNERSHIPS
BKLYN Designs
Brooklyn Chamber of Commerce
BROOKLYN MAKERS
Auster conceptualized, designed, and executed BKLYN Designs, a premier furnishing design showcase of the newest designers in Brooklyn. Auster secured the juried panel of industry professionals, high-profile sponsorships and panel talks
SOCIAL IMPACT +
COMMUNITY ACTIVATION
Dinner in a Field
Blue Point Brewery
BREW WITH A VIEW
Auster showcased the best of Blue Point Brewery with intimate outdoor dinners that paired Blue Point beers with dishes conceived by New York’s top chefs. Each event was set in a different location.
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